Specifications:
Dimensions:	728(w) x 90(h) pixels (Desktop) | 320(w) x 50(h) pixels (Mobile)
File size:	300KB (Desktop) | 100KB (Mobile)
Type:	GIF / JPEG / HTML5 (Must be 3rd party served)
Website:	Landing page from the banner
Recommendation:	Desktop/Tablet 300kB Web 2.0 allows for a more engaging user experience, without slowing down the Publisher page load.